Past Works
A GROUNDBREAKING SYSTEM CAPABLE OF PRODUCING OVER 256 TRILLION CIGARETTES ANNUALLY.
THE LEC-CELANESE PARTNERSHIP THE PREVAILING CHALLENGE:
In the era preceding Deng Xiaoping's economic reforms, China navigated a complex and outdated tax framework reminiscent of a bygone era. Enter LEC and Celanese, two industry leaders with a shared vision to overhaul this system and redefine success in China's cigarette manufacturing sector.
ANTICIPATING UNPRECEDENTED GROWTH:
In 1977, when the visionary project to penetrate China's emerging filter cigarette market was initiated, LEC and Celanese projected a shift from a mere 2% filter adoption rate to an ambitious 50% within two decades. Remarkably, this projection was exceeded as the tow/filter adoption rate soared to an astonishing 95% over the same period. A pivotal reason behind this overwhelming success was the strategic decision to establish local production facilities right from the project's inception.
THE POWER OF COLLABORATION:
LEC, a vanguard in international trade, joined forces with Celanese, a trailblazing tobacco tow company, to revolutioniseChina's state-owned cigarette production. The conventional process was painstakingly inefficient, requiring a transformative solution to pave the way for progress.
OUR TRANSFORMATIONAL SOLUTION:
Drawing upon our extensive experience and visionary approach, LEC introduced a groundbreaking system capable of producing over 256 trillion cigarettes annually. This monumental feat not only bolstered China's cigarette manufacturing capacity but also introduced a new era of prosperity through an unparalleled source of tax.
CULTURAL BRIDGES: FROM MUSICALS TO SPORTS
We've not only facilitated trade but also kindled cultural exchange. Our pivotal role in introducing Western musicals to China's audience, in collaboration with legendary figures like Andrew Lloyd Webber and Cameron Mackintosh, showcases our commitment to enriching China's artistic landscape. In the realm of sports, we defied odds, breaking the FIFA boycott in 1977 by bringing West Brom Albion to play in China. This legacy continued with renowned teams like Arsenal, Sheffield United, and Chelsea as we propelled their China and global presence on and off the pitch.
EMPOWERING ECONOMIC HUBS: FROM MIDWEST TO THE WORLD
LEC's influence transcends boundaries, even leading us to champion economic hubs' relocation. A pivotal role in creating a Chinese US Midwest hub in St. Louis, with the endorsement of China and Missouri senators, underscored our ability to bridge continents. Collaborating with US businesses in real estate, we've galvanized Midwest partnerships and guided journeys towards prosperity.